01. Who We Are
RReach LLC (“RReach”, “we”, “us”, or “our”) is a digital advertising and media technology company that provides brands, agencies, and partners with advertising and marketing solutions (the “Services”).
RReach operates a technology platform that enables customers to plan, activate, manage, measure, and optimize campaigns across digital channels, including mobile, web, connected devices, streaming environments, and other online platforms.
For the purposes of applicable data protection laws, RReach acts as:
- A data controller for personal information collected directly through our website and business operations; and
- A data processor when processing data on behalf of our Customers.
“You” may fall into one of the following categories:
- Site Visitor – visiting or browsing our website
- Customer – businesses using our Services
- Partner – publishers, media owners, or vendors
- End User – individuals interacting with ads
02. The Personal Information We Process
We do not intentionally collect sensitive personal data such as health information, religious beliefs, or sexual orientation.
A. Information from Customers and Partners
- Identification: Name, business email, phone, company, job title.
- Account/Billing: Login credentials, account details, payment info.
- Device/Technical: IP address, browser type, OS, approximate location.
B. Information About End Users
When interacting with ads served through RReach, we process:
- Device Info: Advertising identifiers (IDFA, AAID), device model, carrier.
- Interaction Data: Impressions, clicks, views, conversions, app installs.
- Preference Signals: Consent status, opt-out preferences.
RReach Privacy Principles
- • We primarily use aggregated and pseudonymized data.
- • We do not collect names or emails for ad targeting.
- • We rely on resettable advertising identifiers.
03. How We Use Personal Information
1. Provide Services
Account management, campaign activation, billing.
Basis: Contractual necessity
2. Deliver Advertising
Audience segments, bidding strategies, retargeting.
Basis: Consent / Legitimate interests
3. Improve Platform
Analyze performance, AI optimization, product development.
Basis: Legitimate interests
4. Security & Fraud
Detect invalid traffic, prevent ad fraud.
Basis: Legitimate interests
5. Compliance
Legal requests, enforce contracts.
Basis: Legal obligation
04. Cookies and Tracking Technologies
We use cookies, pixels, SDKs, and similar technologies to analyze website performance, measure advertising effectiveness, and support interest-based advertising. You can control cookies through browser settings; however, disabling them may limit functionality.
05. International Data Transfers
RReach operates globally. Personal information may be processed in countries outside your residence. We implement safeguards such as Standard Contractual Clauses (SCCs) and data processing agreements to protect your data.
06. How We Share Personal Information
We do not sell personal information in personally identifiable form.
- Service Providers: Cloud hosting, analytics, fraud detection, payment processors.
- Media Partners: DSPs, SSPs, exchanges, and measurement providers.
- Legal Authorities: Where required by law or to protect rights and safety.
07. Security
We implement administrative, technical, and organizational safeguards to protect personal information. Advertising identifiers are pseudonymized where appropriate. Note: no data transmission over the internet is 100% secure.
08. Data Retention
We retain info as long as necessary for Services or legal compliance. Advertising event data is typically retained for 30–90 days in active systems. Aggregated or anonymized data may be retained longer.
09. Automated Decision-Making
We use automated systems and machine learning to build audience segments and optimize bids. Where required by law, individuals may request human review of automated decisions.
10. Your Rights
Depending on your jurisdiction, you may have the right to access, correct, delete, or restrict the processing of your personal information. To exercise these rights, contact:
11. Children’s Privacy
Our Services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware of such data, we will delete it promptly.
12. Changes to This Privacy Policy
We may update this Privacy Policy periodically. Material changes will be notified via our website or appropriate communication channels.
Contact Us
RReach LLC
20–22 Wenlock Road
London, N1 7GU, United Kingdom